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Usukelo lwethu lwanaphakade sisimo sengqondo "sokujonga imarike, jonga isiko, jonga isayensi" kunye nethiyori "yomgangatho osisiseko, sithembele kweyokuqala kunye nolawulo oluphambili" kudumo oluphezulu 3 Ngobusika obu-1Ibhatyi yeReflective, Besikulungele ukukubonisa elona xabiso liphantsi kwimarike yangoku, elona xabiso lisezantsi lilungileyo kunye neenkonzo zentengiso yemveliso entle ngendlela emangalisayo.Wamkelekile ukwenza ibussines nathi, masizuze kabini.
Izinto esizisukelayo ngonaphakade sisimo sengqondo “sokujonga imarike, qwalasela isiko, jonga inzululwazi” kunye nethiyori “yomgangatho osisiseko, ube nentembelo kweyokuqala kunye nolawulo oluphambili”3 Kwibhatyi e-1, Ibhatyi yeReflective, Ibhatyi yasebusika, Sinethemba elinyanisekileyo lokuseka ubudlelwane beshishini bexesha elide kunye nenkampani yakho ebekekileyo wacinga eli thuba, elisekwe ekulinganeni, kuncedo olulinganayo kunye nokuphumelela ishishini ukusukela ngoku kude kube kwixesha elizayo.